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You've built your site, you've
handpicked your keywords, and you've agonized over
getting the copy just right. Now there are just a
few technical details to take care of before submitting
your site to the search engines (and the rest of the
world).
Site Ranking Report
As a basis for comparison at the project's completion,
a report will be produced before any work is done
detailing your site's current placement in the SERP's.
The ranking report will tell you where/if your site
comes up for three specific keywords searches on all
the major search engines.
Site Alterations and Improvements
Using the keywords you will provide on the Search
Engine Optimization Worksheet, Chicago Internet will
make adjustments to the major elements of your homepage's
source code which hold relevance for the search engines:
- ALT tags - words
that appear on your site when a user mouses over
an image or in lieu of an image when a user's browser
has the graphics turned off
- Comment tags -
hidden comments in a site's source code, typically
used only by programmers, but sometimes also indexed
by search engine spiders
- META tags - most
common are the description and keyword tags; several
sites still rely on the description tag for the
listing that appears on the SERP's
- Title tag - the
text in your webpage's title is considered highly
relevant by search engine spiders, though it's often
overlooked
Hand Submission to Major Search
Engines
After all the changes have been implemented, your
homepage's URL will be submitted by hand to the major
search engines and directories listed below. It may
take anywhere from days to months for your site to
be indexed or accepted, depending on the search engine.
The per URL fees associated with guaranteed inclusion
are covered by this package.
- Alta Vista
- Google
- Inktomi (guaranteed inclusion
for 1 year)
- the Open Directory
- Lycos/FAST (guaranteed inclusion
for 1 year)
- Teoma/Ask Jeeves (guaranteed
inclusion for 1 year)
Follow-up Ranking Report
Two months after all the submissions are complete,
a second ranking report (using the same three keywords
as the original) will be created to see where your
site now places in the results.
Additional Options - Interior
Page Optimization
If your website features interior pages with keyword-laden
copy (such as a products or services page), it would
beneficial to optimize these pages as well. For each
additional page you would like optimized, the ALT
tags, comment tags, META tags, and title tags will
be adjusted to reflect your keyword emphasis; that
page's URL will be submitted to any search engine
that doesn't automatically crawl the entire site,
and will also have guaranteed inclusion in the Inktomi,
Lycos, and Teoma databases.
For each additional page optimization you order, Chicago
Internet will add three more keywords to your ranking
reports.
Additional cost for 1 interior
page: $125.00
Additional cost for 2 interior pages: $250.00
Additional cost for 3 interior pages: $375.00
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