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If it's been twelve months, or
sometimes a mere six, since your last search engine
optimization project, odds are the rules have changed
while you weren't looking. In an effort to ensure
Chicago Internet's clients have websites working to
their fullest potential, this package is offered as
an update to work you have done previously.
Site Ranking Report
As a basis for comparison at the project's completion,
a report will be produced before any work is done
detailing your site's current placement in the SERP's.
The ranking report will tell you where/if your site
comes up for seven specific keyword searches on all
the major search engines.
Site Modifications
Some of the previously targeted keywords you had chosen
may be working out, and others may not. And it's more
than likely that some of the search engines have altered
their algorithms. Use the Search Engine Optimization
Worksheet to submit a new batch of keywords and Chicago
Internet will make adjustments to the major elements
of your homepage's source code which hold relevance
for the search engines:
- ALT tags - words that
appear on your site when a user mouses over an image
or in lieu of an image when a user's browser has
the graphics turned off
- Comment tags - hidden
comments in a site's source code, typically used
only by programmers, but sometimes also indexed
by search engine spiders
- META tags - most common
are the description and keyword tags; several sites
still rely on the description tag for the listing
that appears on the SERP's
- Title tag - the text
in your webpage's title is considered highly relevant
by search engine spiders, though it's often overlooked
Re-Submit By Hand to Selected
Search Engines
After all the changes have been implemented, your
homepage's URL will be re-submitted by hand to any
search engines and directories which your site has
been performing poorly on. The per URL annual fees
associated with guaranteed inclusion at Inktomi, Lycos/FAST,
and Teoma/Ask Jeeves are all covered by this package.
Automated Submission to 1,000
Other Sites
There are countless search engines and directories
on the Web that you've probably never heard of. That
doesn't mean that one of your potential customers
hasn't though. Chicago Internet has the ability to
automatically submit your site to hundreds upon hundreds
of little known sites. Even more important than being
indexed, though, is the potential for additional inbound
links to help boost your link popularity (one of the
most important factors that Google considers when
computing results).
Follow-up Ranking Report
Two months after all the submissions are complete,
a second ranking report (using the same seven keywords
as the original) will be created to see where your
site now places in the results.
ADDITIONAL OPTIONS FOR THIS
BASIC PACKAGE:
If your website features interior pages with keyword-laden
copy (such as a products or services page), it would
beneficial to optimize these pages as well. For each
additional page you would like optimized, the ALT
tags, comment tags, META tags, and title tags will
be adjusted to reflect the new keyword emphasis; that
page's URL will be submitted to any search engine
that doesn't automatically crawl the entire site,
and will also have guaranteed inclusion in the Inktomi,
Lycos, and Teoma databases.
For each additional page optimization you order, Chicago
Internet will add three more keywords to your ranking
reports.
additional cost for 1 interior
page: $100
additional cost for 2 interior pages: $200
additional cost for 3 interior pages: $300
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