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Sometimes tinkering with the code
isn't enough to have your site win the favor of the
editors of the big directories and the spiders from
the major search engines. What you might need are
some specialized services to achieve the acceptance
and spectacular SERPs placement that your site so
richly deserves.
Copywriting
Important to both the computer-based and the living,
breathing readers of your site is the content. Does
your copy use enough keywords? And if so, does it
do so at the expense of effectively selling your products
and services to potential customers? Chicago Internet
has a copywriter on staff full time to help you create
the perfect content combination.
Reciprocal Linking Program
The simple concept of linking is truly what makes
the Web work. Not coincidentally, it is also a major
force in driving traffic to your site. Not only will
inbound links from other sites bring traffic from
those webpages, but those links may also be the single
biggest factor in ranking well with Google, the most
popular search engine in the world. Chicago Internet
can orchestrate an e-mail campaign to request reciprocal
links from the websites of your company's suppliers,
business partners, and customers, as well as relevant
industry associations, organizations, and publications.
New Domain Names
Are you using domain names that incorporate your main
keywords? If not, you could be missing out on an easy
way to drive targeted traffic to your main site. And
having Chicago Internet register new domains for you
costs less than you think.
Doorway Pages
When used correctly, and ethically, doorway pages
can truly be a boon to a site suffering in the SERPs,
especially those websites that contain largely dynamic
pages. These additional pages are designed to look
very similar to your secondary pages, but every element
of this page is created with the specific purpose
of being indexed favorably with the search engines.
With the navigation being identical to those of your
interior pages, plus hyperlinks contained within the
content, any user will be able to access your main
site from a doorway page as if they were already inside
it.
One of the keys to a successful
doorway page is unique content which focuses on the
selected keywords. With your assistance, Chicago Internet's
copywriter will compose the content for this doorway
page, then refine it to maximize it's effectiveness.
The final doorway page(s), including title tags, content,
META tags, ALT tags, anchor text, comment tags, and
more will be uploaded to your server and submitted
to the major search engines and directories listed
below:
Alta Vista
Google
Lycos & FAST/All The Web (guaranteed, paid inclusion)
Open Directory
Teoma/Ask Jeeves (guaranteed, paid inclusion)
Inktomi (guaranteed, paid inclusion)
Ah-Ha
whatUseek
Alexa
National Directory
GoGuides
Gigablast
Gimpsy
As an alternative to the packages
detailed on this site, Chicago Internet can also create
a custom proposal which specifically addresses the
issues plaguing your site. For an S.E.O. solution
that combines the the services above with those approaches
listed in the packages, please contact
us.
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